All work

Agronalysis

Agriculture · Web App

A clear, straightforward web dashboard that helps rural producers and cooperatives manage their properties, crops, inventory, finances, and team in one place.

Agronalysis cover: the project name over a close-up of young crops against a blue sky

01 / Overview

Farm management with clarity and practicality.

I designed Agronalysis for rural producers who want to manage their farms and their cooperative without fighting their software.

The project follows my full design process, from discovery and definition through ideation, UI design, and high-fidelity screens.

Discovery
Define
Ideate
UI design
High fidelity

Focus: UX/UI design
Platform: Web (desktop)
Project: Case study
Year: 2025

02 / The problem

A leading industry, held back by complicated tools.

Agribusiness is one of the main drivers of the Brazilian and global economy, yet it still struggles to manage and organise its operations.

Many producers and cooperatives rely on complex, unintuitive systems that are impractical and don’t present information clearly. Management software keeps advancing, but there are still few solutions that meet day-to-day needs in a simple, accessible, and efficient way.

03 / Discovery

Learning from the tools producers already use.

Competitive analysis

Before designing anything, I explored existing agricultural management platforms to understand what works well and where there is room for improvement. I focused on solutions that offer clear tools, practical usability, and reliable support for farmers and cooperatives.

After a broad analysis, I selected five key apps for a deeper look, mixing international and Brazilian tools: Tend, MyFarm, Aegro, SSCrop, and Perfarm. Testing them and reading user feedback on app stores and websites confirmed the same pain points: complex, unintuitive systems that don’t present information in a practical, transparent way.

Persona

Meet Levi, 32, a rural farmer.

Levi is looking for more practical digital tools to manage his business. He sees how technology could automate daily tasks in the field, but he often runs into complex, unintuitive software that doesn’t meet his real need: simpler farm management.

Portrait of Levi, the persona: a smiling man in his thirties wearing a blue jacket, in front of green foliage

Goals

Make it easier to track inputs and production.
See cooperative results with more transparency.
Reduce waste through better stock organisation.
Access important information without relying on several software tools.
Reduce errors caused by forgetfulness or manual notes.
Monitor productivity by plot.

Challenges

Complex, unintuitive systems.
Limited time to learn technical tools.
Trouble interpreting raw data.
Information spread across different places.
Needs to record information while working, with no time for lengthy notes.

Empathy map

What Levi says, thinks, does, and feels.

Says: “I want something simple and straightforward.”
“I don’t have time to figure out complicated systems.”
Thinks: “Other farms are still using spreadsheets or outdated systems. I need to make my life easier, not more complicated.”
“This software is confusing, full of menus and technical terms.”
Does: Keeps track of tasks and applications from memory or in notebooks.
Asks peers how they manage their farms.
Tries to use systems but gives up out of frustration.
Feels: A strong desire to simplify his farm management routine.
Wants more control and practicality.

04 / Define

Everything a producer needs, in eleven areas.

I organised the product into eleven areas reached from a single dashboard, so producers can find properties, crops, stock, money, and people without digging through menus.