# Izabelle Luna

> Izabelle Luna is a Brazil-based Product Designer and UX Researcher creating thoughtful, intuitive experiences for SaaS, B2B, web, mobile, and AI products.

Izabelle Luna is a Product Designer and UX Researcher based in Brazil. She works with founders, studios, and brands worldwide, covering research and validation, prototyping and design, and developer handoff. She is currently researching how deceptive design (dark patterns) manipulates choices in digital interfaces.

- Role: Product Designer and UX Researcher
- Location: Brazil (works remotely with teams worldwide)
- Focus areas: Product design, UX research, UI design, Prototyping, Design systems, Usability testing, Deceptive design (dark patterns), Mobile app design, SaaS and B2B design
- Experience: 2+ years, 21+ projects, products used by 25k+ people
- Availability: open to new engagements
- Contact: contact@izabelledesign.com

## Design process

- Research and Validation: human-centered, evidence-led, AI-augmented research into users, business goals, data, and market context.
- Prototyping and Design: turning insights into user flows, wireframes, and high-fidelity interactive prototypes.
- Handoff and Collaboration: clear specifications for interactions, states, components, responsive behavior, and design-system decisions.

## Case studies

- [Zarp](https://izabelledesign.com/cases/zarp/): Fintech · Mobile App. An international currency exchange and investment fintech for people who live between borders, currencies, and their phones.
- [Cognitive Cards](https://izabelledesign.com/cases/cognitive-cards/): Learning · Mobile & Web. A neo-brutalist flashcard app designed to help students study smarter, reinforce learning, and retain information more effectively.
- [Agronalysis](https://izabelledesign.com/cases/agronalysis/): Agriculture · Web App. A clear, straightforward web dashboard that helps rural producers and cooperatives manage their properties, crops, inventory, finances, and team in one place.

## Pages

- [Portfolio home](https://izabelledesign.com/): about, design process, selected work, and contact.